Diligent professional with over 9 years of experience in sales,
business development, and account management across the FMCG
and retail sectors in Saudi Arabia. Major expertise –Pharmacy
channel, Key accounts, Hypermarket, Modern Trade Supermarket, B
Class supermarket outlets, Care stores, lifestyle stores, and online
Areas well-versed – Riyadh, Dammam, Khobar, Qasim, Jeddah,
Makkah, Madina, Taif
Skills
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Sales & Business Development
Account Management
Team Leadership & Training
Negotiation & Contract
Management
Market Analysis & Strategic
Planning
Customer Relationship
Management
Merchandising & Planogram
Implementation
Marketing & Promotional
Activities
Key account management
Sales team recruitment
Market development strategies
Client relationship management
Strategic promotional planning
Team training
Performance tracking
Category growth analysis
Business development
agreements
Category positioning
Regional sales strategy
Sales strategies
Experience
Regional Manager (West, South, and Riyadh Regions)
MAKUKU Diapers Company Makkah, KSA January 2023 - Current
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Opened key accounts and pharmacy chains in the West, South, and Riyadh
regions
Recruited sales team & merchandising team area wise
Ensuring all processes are applied while opening customers, like credit
application form, CR copy
Training the merchandising team on field-related to the planogram
Managed all operations and deliveries; opened more than 200 new
accounts.
Handled pharmacy chains, B-class markets, and modern trade accounts.
Built and led a team of promoters with complete knowledge of the product
Implemented strategic promotional plans and market development
strategies.
Maintained strong client relationships and executed monthly sales targets.
Achievement 2023-2025 YTD July
Achieved the monthly target of opening customers and sales, and
successfully managed to open 5 top customers from different channels
with zero investment and only 10% rebate
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Performance monitoring
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Education
MJP BAREILLY
Bachelor of Business
Administration
01/2006
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Coursework in [Area of
expertise]
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[Degree] Graduate
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2023 achieved 1.5 Million SR, 2024 – Achieved – 4. MILLION SR, 2025-
YTD July Achieved- 2.8 million SR
Successfully convinced clients to install an additional 55 POSM stands
without cost across important pharmacy chains and key accounts like
United, Adams, Innova, Manuel, Noori, Matajer & increased product
visibility and competitive SKU presence.
Convinced top retailers like United Pharmacy, Adams Pharmacy, Innova
Pharmacy, and Danube to contribute 10% from their side for promotion
Successfully increased the price in 2025 by 15% across all customers with
no money spent and without a letter from the Ministry of Economy
Top 50 stores got 10% share of the shelf in the year 2024, improving and
enhancing the visibility for the brand
Key Account Executive
Medad Trading & Marketing Jeddah / Makkah, KSA January 2016 -
January 2023
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Handled key modern trade accounts: Panda, Lulu, Danube, Bindawood,
Carrefour, Manuel, Farms, and B-class outlets.
Managed product categories including Cleaning, Personal Care, Stationery,
and School Bags across 400+ SKUs.
Led a team of merchandisers and ensured execution of marketing and
promotion activities.
Closed deals, launched new products, collected payments, and ensured
RSP adherence.
Achieved 39% growth in Jeddah territory in 2022 and opened 41 new B-
class customers
Successfully managed Cool&Cool baby care and personal care categories,
ensuring consistent market presence and competitive positioning across
the Western Region.
Oversaw and nurtured strategic partnerships with leading regional key
accounts including Panda, Danube, Lulu, Carrefour, and Farm, driving
sustainable business growth.
Conducted hard negotiations to secure Business Development Agreements
(BDAs) with minimum investment commitments while maintaining
profitability and long-term cooperation.
Implemented flexible payment terms and ensured secure credit facilities to
support smooth financial operations, strengthen client trust, and minimize
risks.
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Delivered consistent category growth by monitoring market dynamics,
analyzing sales performance, and executing tailored promotional
campaigns.
Language
Fluent in English: Fluent in Arabic: