Buyer - FMCG/Feeding Job In Saudi Arabia

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Report

Description

ABOUT MUMZWORLD
Founded in 2011, with the vision of making a mother’s life easier, Mumzworld has pioneered a revolutionary and gold standard e-
commerce shopping experience for all things mother, baby and child in the Middle East region.
Today, Mumzworld prides itself with being the premier, trusted and definitive source of mother baby and child products in the
region, with the largest unique range of products. Mothers are at the heart of our brand. We not only strive to ensure that they
make the most informed purchase decisions and receive a delightful, seamless and unique online experience, but also that they
are empowered and engaged by the most supportive bilingual community. From the region, and for the region, we have
impacted a community of over 2,000,000 Mumz and growing. Mumzworld has received numerous international and regional
awards, anchoring it as the leader in its space. We are always on the lookout for the smartest, most ambitious talent who share
our vision to build a best in class vertical ecommerce business, who are interested in contributing to the larger community and
who believe that the only way to build great businesses is by being smarter, faster and more innovative than anyone else. We
look for team players who are modest, understated, yet create a loud impact with their results. If that is you, we’d love to chat.
As the eCRM & Automation Executive, you will be responsible for implementing the eCRM strategy, develop and optimize our
lifecycle, retention, upsell, cross sell & retention & personalization marketing campaigns. You will be helping to design new and
more efficient HTML responsive templates, executing eCRM and Push notification campaigns as well as measuring and reporting
on them

HERE’S A SNAPSHOT OF WHAT YOUR RESPONSIBILITIES WOULD INCLUDE:

IMPLEMENTATION THE ECRM & MARKETING AUTOMATION STRATEGIES
● Executing the Omnichannel strategy that include eCRM & Marketing Automation (email, web & app push notifications,
retention, upsell, re-activation of defecting customers).
● Maximizing the customer lifetime value, retention, response & conversion rates, average revenue per user.
● Minimizing churn rate, abandonment rate.
● Web & email personalization.
● Responsive and/ or mobile friendly HTML / CSS templates.
● Testing strategy to continuously optimize CRM programs, emails, personalization & landing pages, and complete
campaigns.
CREATE TEMPLATES & EXPERIENCES
● Creating wow emails and push notifications experiences.
● Being a force of proposition for new templates, create and implement them and measure their effectiveness.
● Establishing and maintaining expert knowledge of the latest innovations and opportunities impacting the CRM marketing
landscape.
IMPLEMENTATION & REPORTING
● Implementing, monitoring and improving all created strategies (CRM, Marketing Automation, personalization.
● Leverage internal creative teams and agencies to build breakthrough creative to drive adoption and growth.
● Analyzing marketing metrics (conversion rates, web analytics etc.).
● Working with the relevant stakeholders across category marketing, content, tech, creative, customer service.

Basic Details

Location : Region: Riyadh

Qualification :

Posted : 3 days ago

Job Type : Full-Time

Company : Saudi Jobs

Contact Info

Mobile : +966 550501830

Alternate Mobile : Not-Mentioned

Email : Not-Mentioned

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